The ACA and La-Z Boy team up
The American Chiropractic Association and La-z Boy furniture have become business partners. According to an article on multiple sources La-Z boy will be introducing a marketing campaign that the ACA will endorse. La-Z Boy offers recliners with customizable options to help give needed comfort to back pain sufferers. Doug Collier, chief marketing officer for La-Z-Boy stated “We are proud to have the endorsement of the American Chiropractic Association, which represents the highest standard of quality in chiropractic care.”
I wonder what kind of chairs they are going to produce that are different than what they make today. It seems that the recliners you can buy today can easily be endorsed by the ACA since they help back pain sufferers a good deal already.
Nice! Now that is a partnership that makes sense. Can’t wait to see the ads and products come out.